Pengaruh Kualitas Produk, Harga Dan Pelayanan Terhadap Kepuasan Pelanggan Pada Usaha Jahit “Ana” di Labuhan Bilik Kec. Panai Tengah
DOI:
https://doi.org/10.31004/joecy.v6i1.9422Keywords:
Kualitas Produk, Harga, Pelayanan, Kepuasan PelangganAbstract
This study aims to determine the influence of product quality, price, and service on customer satisfaction at the "ANA" Sewing Business in Labuhan Bilik, Central Panai District. The method used in this study is a quantitative method with a descriptive approach. The population in this study is all customers of the "ANA" Sewing Business who have used the service. The sampling technique uses non-probability sampling with the purposive sampling method, where the sample criteria set are customers who have used sewing services at least twice, so that a sample of 96 respondents was obtained. Data collection was carried out by distributing questionnaires using Google Form online. The collected data is then processed and analyzed using the help of the SPSS version 20 program. The results of the study show that simultaneously product quality, price, and service have a positive and significant effect on customer satisfaction. Partially, each variable also showed a positive and significant influence on customer satisfaction. Among the three variables, product quality was found to be the dominant variable on customer satisfaction at the "ANA" Sewing Business in Labuhan Bilik, Central Panai District.
References
Arifai, L. N., Bil Haq, M. A., Andi Saputra, P. S., Prastiwi, R., & Hasyim, F. (2024). Manajemen Pemasaran: Menciptakan Nilai Dan Kepusan Pelanggan.
Ayunani. (2023). Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan. 21(3), 290–299.
Azam, A. M., Se, M. M., Mauluddiyah, L. Z., Rukin, R., & Aisafitri, A. (2025). Buku Kualitas Pelayanan Dalam Menjamin Kepuasan Pelanggan. Penerbit Widina.
Bagea, I., & Bakar, M. A. D. A. (2025). Metode Penelitian Kuantitatif Kualitatif Campuran R & D. Cv. Azka Pustaka.
Fatin, M. H., Pasiga, M. A., & Nasrullah, N. (2025). Efektifitas Pelayanan Dalam Upaya Meningkatkan Kepuasan Konsumen Pada Kamar Studio Kabupaten Gowa. Jambura Journal Of Community Empowerment, 629–642.
Fauziah, H., Yusuf, I., Hudalil, A., Mareta, R., Zulfikar, I., & Fahrizi, F. (2022). Pengaruh Harga, Kualitas Produk Dan Lokasi Terhadap Kepuasan Pelanggan Ladiana Fashion Di Kramat Jati Jakarta Timur. Jurnal Ilmu Manajemen Saburai (Jims), 8(2), 215–228.
Febrian, M. R. J. (2025). Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Abdillah Konveksi Pangkalpinang. Universitas Bangka Belitung.
Gahari, T. (2024). Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Sens Café Padang Matinggi. Uin Syekh Ali Hasan Ahmad Addary Padangsidimpuan.
Hanaysha, J. R. (2020). Marketing Mix Elements And Corporate Social Responsibility: Do They Really Matter To Store Image? Jindal Journal Of Business Research, 9(1), 56–71.
Hutagalung, G. R., Sipahutar, H., & Sihite, T. H. (2023). Pengaruh Kualitas Dan Harga Terhadap Kepuasan Pelanggan Pada Pejahit Sahabat Jl. Patuan Anggi Pancuran Gerobak, Kota Sibolga. Jurnal Manajemen Dan Bisnis Ekonomi, 1(1), 175–195.
Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2022). Marketing Management: An Asian Perspective.
Mahat, P., & Shekhar, S. K. (2025). Enhancing Sustainability With Improved Cook Stoves: An Analysis Of Product Quality, Consumer Satisfaction And Word-Of-Mouth Through Expectancy Disconfirmation Theory. International Journal Of Energy Sector Management, 19(5), 1145–1162.
Nahdhiyah, A. (2021). Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Pengguna Jasa Jahit “Nurul Abadi Tailor” Di Sidoarjo. Universitas Pgri Adibuana Surabaya.
Nazilaturrohma, A., Khoirunnisa, R., Aini, Y. N., & Yahya, M. H. Y. (2024). Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Mie Gacoan Jember. Journal Of Economics, Management, Business, And Entrepreneurship, 2(1), 32–39.
Nuriyah, K., & Raachmawati, R. (2023). Analisis Pengaruh Kualitas Produk Busana Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Kerent Tailor And Modiste. Fashion And Fashion Education Journal, 12(2), 17–25.
Sayedi, F., Ilato, R., Hafid, R., Moonti, U., & Sudirman, S. (2023). Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Toko Amira Meubel Kota Gorontalo. Journal Of Economic And Business Education, 1(2), 83–92.
Shasa, S. (2024). Pengaruh Kualitas Pelayanan, Harga, Dan Kualitas Produk Terhadap Kepuasan Pelanggan Pada Usaha Jahit Ngahta Di Desa Sekura, Kecamatan Teluk Keramat.
Spillane, J. J. (2021). Managing Quality Customer Service: Pelayanan Yang Berkualitas. Sanata Dharma University Press.
Sugiyono. (2020). Metode Penelitian Kuantitatif,Kualitatif, Dan R&D.
Susanto, Y., & Realize, R. (2022). Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Pt Ndexindo Mandiri Indonesia. Eco-Buss, 5(2), 508–518.
Tantila, N. M. (2024). Pengaruh Kualitas Pelayanan Dan Perceived Value Terhadap Kepuasan Pelanggan Pada Jasa Emi Penjahit, Kelurahan Bandar Jaya. Iain Metro.
Tjiptono, F., & Diana, A. (2022). Manajemen Dan Strategi Kepuasan Pelanggan. Penerbit Andi.
Wilson, A., Zeithaml, V., Bitner, M. J., & Gremler, D. (2020). Ebk: Services Marketing: Integrating Customer Service Across The Firm 4e. Mcgraw Hill.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Uswatun Hasanah, Yuniman Zebua, Mulya Rafika
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
