Pembuatan Media Promosi Website Company Profile pada PT Koin Pilar Utama Sidoarjo

Abstract

The development of information and communication technology encouraged companies to utilize the digital media as the effective promotional tool. Previously, PT Koin Pilar Utama Sidoarjo did not have an active digital promotional media aside from word of mouth and business cards. This served as the background for this research in the form of a company profile website. Using the WebQual method, this study aimed to design a company profile website and measure its quality. This research was Action Research consisting of four stages: planning, action, observation, and reflection. The researcher collected the data by interviewing, observation, documentation, and the questionnaires were distributed to 20 respondents consisting of computer experts, marketing experts, the company owner, and potential consumers. Through calculating the total questionnaire scores and converting them into percentage values of effectiveness, the data processing was conducted. The results show that from the category “very good” the designed company profile website obtained a total score of 2.065 out of an ideal score of 2.300, with an effectiveness index of 89.78%. The website met the aspects of ease of use, information quality, and service interaction. The keyword optimization, meta tags, access speed, and SEO-friendly URLs, SEO strategies were applied to improve search engine visibility. The conclusion of this research is that the developed company profile website is suitable to be used as digital promotional media for PT Koin Pilar Utama Sidoarjo. It is recommended that this website the company to expand the information reach to potential customers and business partners more effectively and interactively.