A Pengaruh Celebrity Worship Terhadap Self-Esteem Pada Kelompok Penggemar (Fandom) Bts Di Universitas Muhammadiyah Gresik
DOI:
https://doi.org/10.31004/joecy.v5i2.810Keywords:
Celebrity Worship, Self-Esteem, Kelompok penggemarAbstract
Penelitian ini bertujuan untuk menguji pengaruh Celebrity Worship terhadap Self-Esteem pada kelompok penggemar BTS di Universitas Muhammadiyah Gresik. Penelitian ini menggunakan pendekatan kuantitatif. Metode penelitian kuantitatif yaitu metode penelitian yang digunakan untuk meneliti populasi atau sampel tertentu, pengumpulan data menggunakan instrumen penelitian, analisis data bersifat statistik, dengan tujuan untuk mengetahui hipotesis yang terlah di tetapkan (Sugiyono, 2015). Sampel dalam penelitian ini adalah 93 mahasiswa penggemar BTS. Hasil pengukuran tingkat celebrity worship dan self-esteem dari 93 subyek tersebut berada pada kategori sedang. Hasil penelitian menunjukkan bahwa hasil uji F menunjukkan nilai signifikansi sebesar 0,558 yang artinya H0 diterima dan Ha ditolak. Sehingga disimpulkan bahwa tidak ada pengaruh yang signifikan dari variabel celebrity worship terhadap self-esteem pada kelompok penggemar BTS di Universitas Muhammadiyah Gresik. Hal tersebut mungkin karena terdapat variabel lain yang lebih memberi pengaruh terhadap variabel Self-Esteem. Seperti yang dikemukakan oleh Coopersmith (1967), yang mengungkapkan ada beberapa faktor yang mempengaruhi Self-Esteem seseorang, yaitu jenis kelamin, intelegensi, penampilan fisik, lingkungan keluarga, dan lingkungan sosial,
Abstract
This study aims to see whether there is an effect of Celebrity Worship on Self-Esteem in the BTS fan group at Muhammadiyah University of Gresik. This type of research is quantitative. Quantitative research methods are research methods used to examine certain populations or sample, data collecting using research instruments, statistical data analysis, with the aim of knowing the established hypothesis (Sugiono, 2015). The sample in this study were 93 BTS fan students. The measurement results of celebrity worship and self-esteem levels of the 93 subjects were in the medium category. The result showed that the F test show a significance value of 0,558, which mean that H0 is accepted and Ha is rejected. So it was concluded that there was no significant effect of the Celebrity Worship variable on Self-Esteem in the BTS fan group at Muhammadiyah University of Gresik. This may be because there are other variables that have more influence on the Self-Esteem variable. As stated by Coopersimth (1967), which revealed that there are several factors that effect a person’s Self-Esteem, like gender, intelligence, physical appearance, family environment, and social environment.
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