Analisis Hubungan Motivasi Berprestasi Peternak terhadap Keberlanjutan Usaha Sapi Perah Rakyat
DOI:
https://doi.org/10.31004/joecy.v6i1.7629Keywords:
achievement motivation; dairy farming, sustainability, motivasi berprestasi; keberlanjutan usaha; peternakan sapi perahAbstract
Enhancing the sustainability of smallholder dairy farming should not focus solely on technical and structural aspects, but also on farmers’ internal factors, particularly achievement motivation, which serves as a key driving force in decision-making, innovation adoption, and continuous farm improvement. This study aims to analyze the level of achievement motivation among dairy farmers, the level of sustainability of dairy farming enterprises, and the relationship between achievement motivation and farm sustainability. The research was conducted in a smallholder dairy farming center in Cijeruk Sub-district, Bogor Regency, using a survey method with a quantitative approach. The entire population of dairy farmers, totaling 30 respondents, was included in the study through a census method. Data were collected through interviews using structured questionnaires. Achievement motivation was measured based on five aspects: responsibility, strong attitude, risk-taking courage, evaluative ability, and innovativeness and creativity. Farm sustainability was assessed using five dimensions: ecological, economic, social, technological, and institutional. The relationship between the two variables was analyzed using Kendall’s tau correlation test. The results show that most farmers have a moderate level of achievement motivation, while the sustainability level of dairy farming enterprises is also predominantly in the moderate category. Correlation analysis indicates a strong and positive relationship between achievement motivation and farm sustainability, with a Kendall’s tau value of 0.768, suggesting that an increase in achievement motivation is associated with an increase in the sustainability of dairy farming enterprises
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