The Influence of Financial Planning and Self-Control on GenerationZ’s Consumptive Behavior on E-Commerce Platforms
DOI:
https://doi.org/10.31004/joecy.v6i1.7498Keywords:
Financial Planning, Self-control, Consumptive Behavior, Generation Z; E-commerce, IndonesiaAbstract
This study examines the influence of financial planning and self-control on consumptive behavior among Generation Z users of e-commerce platforms in Indonesia. The increasing intensity of online shopping, supported by digital payments, promotional strategies, and platform convenience, has encouraged impulsive and excessive purchasing patterns among young consumers. Using a quantitative explanatory approach, data were collected from 150 Indonesian Generation Z respondents aged 17–27 who had made at least one e-commerce purchase within the last six months. The research instrument employed a five-point Likert scale to measure financial planning, self-control, and consumptive behavior. Prior to hypothesis testing, the instrument was evaluated through validity and reliability tests, and the regression model was assessed using classical assumption tests, including normality, multicollinearity, and heteroscedasticity. Multiple linear regression analysis was applied to examine the partial and simultaneous effects of financial planning and self-control on consumptive behavior. The results indicate that financial planning has a negative and significant effect on consumptive behavior, suggesting that individuals who plan budgets, allocate expenditures, and set financial priorities are less likely to engage in unplanned online purchases. Self-control also shows a negative and significant effect, with a stronger influence, highlighting the importance of impulse regulation and resistance to promotional triggers in digital marketplaces. The F-test confirms that financial planning and self-control simultaneously affect consumptive behavior, supporting the proposed research model. The coefficient of determination shows that the model explains a substantial proportion of the variance in consumptive behavior, while the remaining variance may be attributed to factors such as lifestyle, social influence, and platform-driven stimuli. This study contributes to the understanding of Gen Z consumption in Indonesia and provides practical implications for financial education and behavioral interventions to promote responsible e-commerce spending.
References
Agarwal, S., Amromin, G., Ben-David, I., Chomsisengphet, S., & Evanoff, D. D. (2015). Financial literacy and financial planning: Evidence from India. Journal of Housing Economics, 27, 4–21. https://doi.org/10.1016/j.jhe.2015.02.003
Aulia, T. N., Suryadi, E., & Safitri, H. (2023). Pengaruh penggunaan e-wallet dan literasi keuangan terhadap perilaku pembelian impulsif. Owner: Riset dan Jurnal Akuntansi, 7(3), 2010–2020. https://doi.org/10.33395/owner.v7i3.1601 (owner.polgan.ac.id)
Bai, R. (2023). Impact of financial literacy, mental budgeting and self control on financial wellbeing: Mediating impact of investment decision making. PLOS ONE, 18(11), e0294466. https://doi.org/10.1371/journal.pone.0294466 (PLOS)
Chan, T. K. H., Cheung, C. M. K., & Lee, Z. W. Y. (2017). The state of online impulse-buying research: A literature analysis. Information & Management, 54(2), 204–217. https://doi.org/10.1016/j.im.2016.06.001
Choirunnisa, R., & Kusumaningrum, T. M. (2024). Pengaruh financial literacy, lifestyle, self-control, conformity, dan self-esteem terhadap consumptive behaviour pada generasi z penggemar Korean Wave di Kabupaten Sidoarjo. Jurnal Ilmu Manajemen, 12(4), 776–792. https://doi.org/10.26740/jim.v12n4.p776-792 (Journal of Universitas Negeri Surabaya)
Chun, S., & Johnson, D. S. (2021). The effects of mental budgeting and pain of payment on the
financial decision making of socially excluded people. International Journal of Bank Marketing, 39(5), 886–899. https://doi.org/10.1108/IJBM-09-2020-0499 (Montclair State University)
Czarnecka, B., Schivinski, B., & Keles, S. (2020). How values of individualism and collectivism influence impulsive buying and money budgeting: The mediating role of acculturation to global consumer culture. Journal of Consumer Behaviour, 19(5), 505–522. https://doi.org/10.1002/cb.1833 (London South Bank University)
Damayanti, P. N., & Sagoro, E. M. (2024). Fear of missing out, perceived ease of use, impulsive buying and self-control: A study among e-commerce users. Jurnal Profita: Kajian Ilmu Akuntansi, 22(2). https://doi.org/10.21831/jpai.v22i2.76414
Jain, A. (2023). Self-control and compulsive buying behavior. Cogent Business & Management, 10(1), 2286673. https://doi.org/10.1080/23311975.2023.2286673
Labito, A. M., & Supramono. (2017). Can allowance, personal budgeting and self control as mediating role manage compulsive buying behavior among college students? International Journal of Social Sciences & Educational Studies, 4(3), 1–10. https://doi.org/10.23918/ijsses.v4i3p1 (ijsses.tiu.edu.iq)
Mayori, C., & Hidayat, A. M. (2025). Shaping financial futures: Exploring the impact of financial literacy, inclusion, and behavior on financial planning in Telkom University’s Generation Z. Jurnal Siasat Bisnis, 29(2), 211–226. https://doi.org/10.20885/jsb.vol29.iss2.art6
Mudra, U. J., & Rusmanto, T. (2024). The Role of Financial Self-Control in Mitigating Online Impulsive Buying Among Gen Z Consumers in Indonesia's E-Commerce Sector. Journal of System and Management Sciences, 14(6), 470–489. https://doi.org/10.33168/JSMS.2024.0629
Mukti, A. H., Sastrodiharjo, I., & Hariyanto, O. I. B. (2024). Financial literacy, financial management, social legitimacy and being FOMO on impulsive buying: Evidence on leisure activity Coldplay concert euphoria on Indonesian Gen Z generation. Atestasi: Jurnal Ilmiah Akuntansi, 7(1), 639–660. https://doi.org/10.57178/atestasi.v7i1.843 (Jurnal Fakultas Ekonomi & Bisnis)
Nyrhinen, J., Sirola, A., Koskelainen, T., Munnukka, J., & Wilska, T.-A. (2024). Online antecedents for young consumers’ impulse buying behavior. Computers in Human Behavior, 153, 108129. https://doi.org/10.1016/j.chb.2023.108129
Purwaningdyah, S. W. S., & Pratminingsih, S. A. (2024). Stressed and Shopping: Examining Social Media-Induced Stress and Online Impulsive Buying in Gen Z. JBTI: Jurnal Bisnis: Teori dan Implementasi, 15(3). https://doi.org/10.18196/jbti.v15i3.24822
Restike, K. P., Presasti, D., Fitriani, D. I., & Ciptani, M. K. (2024). Pengaruh literasi keuangan, perilaku pembelian impulsif, dan gaya hidup terhadap penggunaan Shopee PayLater Gen Z. Jurnal Akuntansi Bisnis, 22(1), 100–113. https://doi.org/10.24167/jab.v22i1.11609 (SINTA)
Rumtutuly, H. H., & Atahau, A. D. R. (2023). Credit decision using pay later: The role of consumptive behavior and financial literacy with peer pressure and self-control as moderators. AFRE (Accounting and Financial Review), 6(3), 394–404. https://doi.org/10.26905/afr.v6i3.11488 (University of Merdeka Malang Journal)
Strömbäck, C., Lind, T., Skagerlund, K., Västfjäll, D., & Tinghög, G. (2017). Does self-control predict financial behavior and financial well-being? Journal of Behavioral and Experimental Finance, 14, 30–38. https://doi.org/10.1016/j.jbef.2017.04.002
Wahyuningtiyas, N., & Ramadhan, T. S. (2024). Factors influencing e-impulsive buying in the e-commerce: Promotion, mood mediation and self-control. Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 13(3), 386–414. https://doi.org/10.26418/jebik.v13i3.83792
Xu, H., Zhang, K. Z. K., & Zhao, S. J. (2020). A dual systems model of online impulse buying. Industrial Management & Data Systems, 120(5), 845–861. https://doi.org/10.1108/IMDS-04-2019-0214
ZDavydenko, M., & Peetz, J. (2020). Shopping less with shopping lists: Planning individual expenses ahead of time affects purchasing behavior when online grocery shopping. Journal of Consumer Behaviour, 19(3), 240–251. https://doi.org/10.1002/cb.1812 (CoLab)
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Aswin Akbar, Emelia Rahmadany Putri Gami, Mutawaqil Bilah Tumanggor, Nova Azzahra
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
