Peningkatan Kapasitas UPPKA Subur melalui Pendampingan Pengembangan Branding Produk

Kristin Lukitaningrum; Anita  Rahmawati; Sri Isti  Untari; Rahma Nur  Praptiwi; Innas Rovino  Katuruni; Tika Dwi  Ariyanti; Genesa  Vernanda

doi:10.31004/joecy.v6i1.7092

Authors

Kristin Lukitaningrum Politeknik Negeri Jakarta
Anita Rahmawati Politeknik Negeri Jakarta
Sri Isti Untari Politeknik Negeri Jakarta
Rahma Nur Praptiwi Politeknik Negeri Jakarta
Innas Rovino Katuruni Politeknik Negeri Jakarta
Tika Dwi Ariyanti Politeknik Negeri Jakarta
Genesa Vernanda Politeknik Negeri Jakarta

DOI:

https://doi.org/10.31004/joecy.v6i1.7092

Keywords:

Branding Produk, Kemasan Produk, UMKM

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas kelembagaan dan daya saing produk UPPKA (Usaha Peningkatan Pendapatan Keluarga Akseptor) Subur melalui pengembangan branding produk. Permasalahan yang dihadapi UPPKA Subur berupa kurangnya identitas merek serta strategi pemasaran yang kuat untuk produk yang dihasilkan. Melalui program pengabdian masyarakat ini, tim pengabdi akan melakukan kegiatan sosialisasi dan bimbingan teknis terkait pelatihan branding pembuatan logo, kemasan dan strategi promosi digital. Kegiatan pengabdian ini adalah untuk meningkatkan keterampilan dalam merancang logo, tabel produk, dan pengemasan yang inovatif. Pelaksanaan kegiatan ini meliputi pelatihan branding dan desain produk, praktik pembuatan branding produk dan pelatihan pemasaran. Rangkaian kegiatan ini dilaksanakan mulai bulan Juni sampai Oktober 2025. Hasil dari kegiatan pengabdian ini adalah tersedianya logo, label produk dan

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