Analisis Framing Berita Humas Kanwil Kemenag Sumsel Di Website Resmi Dalam Mempertahankan Citra Institusi (Studi Kasus Berita Website Kemenag Sumsel, Periode Januari-September 2025)
DOI:
https://doi.org/10.31004/joecy.v6i1.6452Keywords:
public relations, government internal media, framing strategy, institutional image, public perceptionAbstract
The issue of transparency and public accountability positions government internal media
as a crucial instrument in shaping institutional image and public perception. This study aims to
analyze the framing strategies employed by the Public Relations Division of the Regional Office
of the Ministry of Religious Affairs in South Sumatra on its official website, as well as their impact
on public perception and the enhancement of human resource quality. Using Entman’s framing
model (1993) integrated with Pan and Kosicki’s structural analysis, this research examines how
published news is constructed, emphasizing problem definition, causal interpretation, moral
evaluation, and treatment recommendation. Data were collected from news articles published
between January and September 2025, focusing on three major themes: administration of the Hajj
pilgrimage, social cohesion and spiritual development alongside human resource enhancement,
and the promotion of halal certification to strengthen religious harmony and regional economic
development. The findings indicate that the Public Relations Division consistently selects and
highlights information to reinforce institutional professionalism, moral values, and public trust,
demonstrating how government internal media strategically influence public perception and
communicate institutional priorities effectively.
References
Ardi, M., & Nurfadillah, Z. (2021). Analisis Framing Berita Penembakan 6 Laskar FPI Pada Portal
Berita Online CNN Indonesia Periode 19 Februari-03 Maret 2021. J-KIs: Jurnal Komunikasi
Islam, 2(1), 1-14.
Andriani, T., Hidayatullah, A., & Ishaka, M. (2018). Analisis Framing Pemberitaan Tentang
Pemilihan Umum Gubernur Provinsi NTB Periode 2018-2023 Pada Media Online Bimakini.com
dan Stabilitas.com Edisi 15 Mei-23 Juni 2018. Jurnal Komunikasi dan Kebudayaan, 5(2), 38-55.
Azwar, S. (2016). Penyusunan Skala Psikologi. Pustaka Pelajar.
Entman, R. N. (1993). Framing: Toward Clarification of a Fractured Paradigm. Journal of
Communication, 43(4), 51–58.
| Journal of Innovative and Creativity , 5(2) 2025
Eriyanto. (2002). Analisis Framing: Konstruksi, Ideologi, dan Politik Media. LKiS.
Flora, E. (2014). Analisis framing berita calon Presiden RI 2014-2015 pada surat kabar Kaltim
Pos dan Tribun Kaltim. EJournal Ilmu Komunikasi, 2(3), 347-356.
Flora, A. (2014). Analisis Framing Berita Konflik Syiah Sampang Di Media Online
Republika.co.id Dan Tempo.co.
Hidayatullah, M. (2018). Analisis Framing Berita Kriminal di Media Online. Jurnal Komunikasi,
(1), 1–15.
Krisna, H. (2012). Kekuatan Media dan Konstruksi Realitas. Pustaka Cendekia.
Lattimore, D., Baskin, O., Heiman, S., & Toth, E. (2020). Public Relations: The Profession and
the Practice (6th ed.). McGraw-Hill Education.
Lubis, P. P., & Khairani, E. (2020). Analisis Framing Pemberitaan Covid-19 di Media Online.
Jurnal Ilmu Komunikasi, 18(2), 101–115.
Lubis, P. P. G., & Khairani, L. (2020). Analisis Framing Berita Berjudul “Presiden Jakarta
Selatan” di Majalah Tempo Edisi 22-28 April 2019. Jurnal SOMASI (Sosial Humaniora
Komunikasi), 1(2), 149-156.
Maulidatus, S. (2020). Analisis Framing Pemberitaan Kasus Omnibus Law Di Media Online.
Sobur, A. (2015). Semiotika Komunikasi. Remaja Rosdakarya.
Suprobo, T. (2014). Dinamika Media dan Etika Jurnalistik. CV. Andi Offset.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Khofifah Khofifah, Elsa Fitri Ali, Lalandra Oriza, Abdur Razzaq
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
