Analisis Peluang dan Tantangan Kewirausahaan UMKM di Area Komersial Bandar Udara
DOI:
https://doi.org/10.31004/joecy.v6i1.5871Keywords:
entrepreneurship, MSMEs, airport commercial area, opportunities, challenges, business sustainabilityAbstract
Airports not only serve as hubs for air transportation but also function as centers of economic activity with a strategic role in the development of micro, small, and medium enterprises (MSMEs). This study aims to examine various entrepreneurial opportunities and challenges faced by MSMEs operating in airport commercial areas. The research adopts a descriptive qualitative approach using a case study method, conducted through in-depth interviews with business owners and airport management, as well as direct observation of economic activities within the research area.
The findings reveal that entrepreneurial opportunities in airport areas are quite promising, particularly due to the increasing number of passengers, the growth of the tourism sector, and government policies supporting MSME development. However, business owners face several challenges, including strict regulations, high rental costs, limited access to capital, and competition with established brands. These factors affect business sustainability and the ability of MSMEs to innovate and adapt to market changes.
This study highlights the importance of collaboration between airport management, local government, and MSME actors in creating a sustainable and inclusive entrepreneurial ecosystem. Enhancing entrepreneurial capacity through training programs, business digitalization, and strategic partnership policies is expected to strengthen the competitiveness of MSMEs and contribute to economic growth in the airport area.
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