Strategies Of The Head Of The Madrasah In Attracting Public Interest In MTSN (State Madrasah Tsanawiyah) In Pasuruan City
DOI:
https://doi.org/10.31004/joecy.v5i3.3579Keywords:
Strategy, Head of Madrasah, Community InterestAbstract
Madrasahs, as newcomers to the national education system, face various obstacles in terms of quality, management, and curriculum. However, madrasahs still have a lot of potential and positive values that can be developed. Madrasahs, as Islamic educational institutions, have been marginalised and unpopular among the public. The approach used by the researcher was a case study approach because this research produced descriptive data in the form of written or spoken words from people and observable behaviour in the process of planning the madrasah principal's strategy to increase public interest, the process of implementing the strategy, and the factors supporting and hindering the madrasah principal's strategy to increase public interest in MTsN Kota Pasuruan. The results obtained in this study were good planning, one of which was through meetings to make joint decisions, as well as analysing needs and planning the allocation of time and budget required for implementation. The madrasah principal acted as a manager and innovator in coordinating and making policies in the operational implementation of tasks, especially those related to the promotion of educational institutions at MTsN (Madrasah Tsanawiyah Negeri) in Pasuruan City.
References
Abidin, Z., Qusairi, A., Hanifansyah, N., & Mubarak, F. (2025). Learning Innovation in Islamic Boarding Schools in East Java: Technology’s Role in Enhancing Teaching Effectiveness. TARBIYA: Journal of Education in Muslim Society, 12(1), Article 1. https://doi.org/10.15408/tjems.v12i1.45642
Agostinelli, F., & Wiswall, M. (2025). Estimating the Technology of Children’s Skill Formation. Journal of Political Economy, 133(3), 846–887. https://doi.org/10.1086/733396
Ali, Z., & Mukherjee, U. (2022). “We are not equal citizens in any respect”: Citizenship education and the routinization of violence in the everyday lives of religious minority youth in Pakistan. Diaspora, Indigenous, and Minority Education, 16(4), 246–258. https://doi.org/10.1080/15595692.2022.2082405
Ayuna, N., Jannah, N. F., & Imtiyazi, R. N. (2023). Assessing the Management of Facilities and Infrastructure in Madrasah: A Comprehensive Study. Journal of Educational Management Research, 2(2), 106–115. https://doi.org/10.61987/jemr.v2i2.275
Badrun, B. (2024). Enhancing Islamic Education: The Role of Madrasah-Based Management in Islamic Boarding Schools. AL-ISHLAH: Jurnal Pendidikan, 16(2). https://doi.org/10.35445/alishlah.v16i2.5153
Chen, J., & Guo, W. (2020). Emotional intelligence can make a difference: The impact of principals’ emotional intelligence on teaching strategy mediated by instructional leadership. Educational Management Administration & Leadership, 48(1), 82–105. https://doi.org/10.1177/1741143218781066
Diana, S., & Zaini, A. W. (2023). Nurturing Excellence: Leveraging Service Quality for Competitive Advantage in Islamic Boarding Schools. Journal of Educational Management Research, 2(1), 13–28. https://doi.org/10.61987/jemr.v2i1.280
Dwiyama, F., & R, N. (2020). THE ROLE OF STAKEHOLDER IN BUILDING A BRAND IMAGE AT MADRASAH ALIYAH. Nidhomul Haq : Jurnal Manajemen Pendidikan Islam, 5(3), 375–391. https://doi.org/10.31538/ndh.v5i3.1002
Hafid, A. N., Rofiq, A., & Aimah, S. (2024). Strategic Integration of Islamic Values and Educational Marketing to Enhance Madrasah Image: : A Case Study at MTs Al-Amiriyyah. Belajea: Jurnal Pendidikan Islam, 9(2), 143–160. https://doi.org/10.29240/belajea.v9i2.12978
Kent, M. L., & Li, C. (2020). Toward a normative social media theory for public relations. Public Relations Review, 46(1), 101857. https://doi.org/10.1016/j.pubrev.2019.101857
Kusumajanti, K., Syarifuddin, S., Sanulita, H., & Gopur, G. (2025). Metodologi Penelitian Kualitatif: Teori Dan Paradigma Baru Bidang Ilmu Sosial. PT. Sonpedia Publishing Indonesia.
Mahmud, M., Khoir, M. I., & Munif, M. (2024). PUBLIC RELATION MANAGEMENT STRATEGY IN IMPROVING THE IMAGE OF ISLAMIC EDUCATIONAL INSTITUTIONS IN THE DIGITAL ERA. PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY, 2(2), 19–28.
Mulyana, A., Vidiati, C., Danarahmanto, P. A., Agussalim, A., Apriani, W., Fiansi, F., Fitra, F., Aryawati, N. P. A., Ridha, N. A. N., Milasari, L. A., Siagian, A. F., & Martono, S. M. (2024). METODE PENELITIAN KUALITATIF. Penerbit Widina.
Muqowim, M., Sibawaihi, S., & Alsulami, N. D. (2022). Developing Religious Moderation in Indonesian Islamic Schools Through the Implementation of the Values of Islām Wasaṭiyyah. Jurnal Pendidikan Agama Islam, 19(2), 207–222. https://doi.org/10.14421/jpai.2022.192-03
Nurjanah, S., & Hermawan, A. (2025). Principles of Islamic Education Management: The Perspective of the Qur’an and Hadith in Building Quality Education. Jurnal Manajemen Pendidikan Islam Darussalam, 7(1), 61–78. https://doi.org/10.30739/jmpid.v7i1.3619
Priya, A. (2021). Case Study Methodology of Qualitative Research: Key Attributes and Navigating the Conundrums in Its Application. Sociological Bulletin, 70(1), 94–110. https://doi.org/10.1177/0038022920970318
Qusairi, A., Fikri, H., & Akbar, M. (2025). Integrating Tradition and Modernity: Educational Management Strategies. Nidhomiyyah: Jurnal Manajemen Pendidikan Islam, 6(1), 1–14. https://doi.org/10.38073/nidhomiyyah.v6i1.1946
Reid, D. B. (2021). US principals’ sensemaking of the future roles and responsibilities of school principals. Educational Management Administration & Leadership, 49(2), 251–267. https://doi.org/10.1177/1741143219896072
Saihu, S. (2020). THE URGENCY OF TOTAL QUALITY MANAGEMENT IN ACADEMIC SUPERVISION TO IMPROVE THE COMPETENCY OF TEACHERS. Edukasi Islami: Jurnal Pendidikan Islam, 9(02), 297–323. https://doi.org/10.30868/ei.v9i02.905
Walid, A., & Malik, A. (2023). Increasing Public Interest through School Image Branding through a Trending Approach. Educazione: Journal of Education and Learning, 1(1), 41–53. https://doi.org/10.61987/educazione.v1i1.492
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Maulidiah Amirul Aulia
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
