Peran Corporate Social Responsibility (CSR) PT. Kanitra Mitra Jayautama Di Desa Mulawarman, Kutai Kartanegara Kalimantan Timur
DOI:
https://doi.org/10.31004/joecy.v5i2.1621Keywords:
Corporate Social Responsibility, Mulawarman Village, Community Empowerment, StuntingAbstract
This study explores the implementation of the Corporate Social Responsibility (CSR) program Bebas Stunting (BeSti) by PT. Kanitra Mitra Jayautama in Mulawarman Village, Kutai Kartanegara, East Kalimantan. The program aims to improve community welfare, particularly in health, economic, and social sectors. This qualitative descriptive research involved interviews, observations, and document analysis from key stakeholders including villagers, company employees, and local government representatives. The findings show that the CSR program had a positive impact, notably through the Supplementary Feeding Program (PMT) in reducing stunting, small business training for economic empowerment, and employee involvement in social activities that fostered stronger community ties. However, the program also faced several challenges, including limited resources, low community engagement, and weak coordination among stakeholders. The study recommends further research using quantitative methods to measure the impact of CSR on specific welfare indicators such as health improvements and per capita income. Additionally, future studies should examine the sustainability of CSR initiatives and the effectiveness of stakeholder collaboration to enhance long-term outcomes.
References
Abang Ahmad, D. A. M., Ahmad, J., & Saad, S. (2021). Driving digital inclusivity through CSR: An organisational analysis of CSR development in the Sarawak Digital Economy environment. SEARCH Journal of Media and Communication Research, 2021(Special Issue), 169–181. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85137062322
Agustiar. (2021). Pelaksanaan program corporate social responsibility dalam perspektif governance di Kota Makassar [Disertasi doktoral, Universitas Hasanuddin].
Al-Amad, A. H., & Balmer, J. M. T. (2023). Augmented role identity saliency of CSR in corporate heritage organizations. Journal of Business Research, 155, 113418. https://doi.org/10.1016/j.jbusres.2022.113418
Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. The Academy of Management Review, 4(4), 497–505. https://www.jstor.org/stable/257850
Chae, B. K., & Park, E. O. (2018). Corporate social responsibility (CSR): A survey of topics and trends using Twitter data and topic modeling. Sustainability, 10(7), 1–14. https://doi.org/10.3390/su10072231
Doucouré, B. (2023). La RSE stratégique dans le secteur minier au Sénégal: incubateur d’inclusion de genre et de développement communautaire? Africa Development, 48(1), 187–212. https://doi.org/10.57054/ad.v48i1.3037
Eiadat, Y. (2023). The CSR-19 scale: A measure of corporate social responsibility actions during COVID-19 pandemic. Business Ethics, the Environment and Responsibility, 32(S3), 257–269. https://doi.org/10.1111/beer.12534
Grundmann, G., Klein, F., & Josten, F. (2022). Sustainability in business: Staying ahead of the curve.
Heyward, C. (2020). The growing importance of social responsibility in business. Forbes. https://www.forbes.com/sites/forbesbusinesscouncil/2020/11/30/the-growing-importance-of-social-responsibility-in-business
Hidayat, Y., Nur, R., Nurdiyana, T., & Suharnanik, S. (2024). Corporate culture, transformational charismatic leadership and cooperative performance: Lessons from Indonesia. Journal of Ecohumanism, 3(4), 462–471. https://doi.org/10.62754/joe.v3i4.3471
Indarto, I., Lestari, R. I., Santoso, D., & Prawihatmi, C. Y. (2023). Social entrepreneurship and CSR best practice: The drivers to sustainable business development in new COVID-19 era. Cogent Business & Management, 10(2), 2235086. https://doi.org/10.1080/23311975.2023.2235086
Jackson, S., Poelzer, G., & Noble, B. (2023). Mining and sustainability in the Circumpolar North: The role of government in advancing corporate social responsibility. Environmental Management, 72(1), 37–52. https://doi.org/10.1007/s00267-022-01680-1
Khoshnaw, Z., Ali, K. A. A., & Mousa, K. M. (2024). The effect of corporate social responsibility on environmental performance in China’s manufacturing industry: The mediating role of environmental strategy and green innovation. Sustainability, 16(16), 7133. https://doi.org/10.3390/su16167133
Lee, F. Y., Silviana, A., & Ardani, M. N. (2024). Land acquisition and community empowerment through the CSR program of PT Pertamina Refinery and Petrochemical Project (PT PRPP) for the construction of the oil refinery Grass Root Refinery in Tuban Regency. Pakistan Journal of Life and Social Sciences, 22(2), 7060–7069. https://doi.org/10.57239/PJLSS-2024-22.2.00533
Li, Y., Chen, R., & Xiang, E. (2022). Corporate social responsibility, green financial system guidelines, and cost of debt financing: Evidence from pollution-intensive industries in China. Corporate Social Responsibility and Environmental Management, 29(3), 593–608. https://doi.org/10.1002/csr.2222
Mohy-ud-Din, K., & Raza, S. A. (2023). Role of board indexes on corporate social responsibility (CSR) and shareholders’ wealth. Journal of Cleaner Production, 400, 136521. https://doi.org/10.1016/j.jclepro.2023.136521
Muhtar, S. M. (2023). Strategi komunikasi pengendalian dampak lingkungan melalui program Corporate Social Responsibility (CSR) pada PT. Semen Tonasa [Disertasi doktoral, Universitas Hasanuddin].
Nahdiana. (2022). Analisis efek kualitas komunikasi dan kualitas layanan informasi terhadap kepuasan pengguna BPJS Kesehatan di Kota Makassar [Disertasi doktoral, Universitas Hasanuddin].
Nguyen, T. T. T., Tran, T. T., Luong, T. A., & Luu, K. C. (2022). The effect of corporate social responsibility on green supply chain management and firm performance. Uncertain Supply Chain Management, 10(3), 807–818. https://doi.org/10.5267/j.uscm.2022.3.013
Pasko, O., Zhang, L., Bezverkhyi, K., Nikytenko, D., & Khromushyna, L. (2021). Does external assurance on CSR reporting contribute to its higher quality? Empirical evidence from China. Investment Management and Financial Innovations, 18(4), 309–325. https://doi.org/10.21511/imfi.18(4).2021.26
Penn, V. C., Thomas, P., & Goldman, G. A. (2021). Governance in banks using not-for-profit organisations to deliver their corporate social responsibility. Acta Commercii, 21(1), 1–11. https://doi.org/10.4102/ac.v21i1.913
Pouresmaieli, M., Ataei, M., Nouri Qarahasanlou, A., & Barabadi, A. (2024). Corporate social responsibility in complex systems based on sustainable development. Resources Policy, 90, 104818. https://doi.org/10.1016/j.resourpol.2024.104818
Prakash, C., & Chandra, S. (2024). School stakeholder’s views on corporate social responsibility in schools. International Journal of Sustainable Society, 16(3), 245–257. https://doi.org/10.1504/IJSSOC.2024.140377
Pujihartati, S. H., Nurhaeni, I. D. A., Kartono, D. T., & Demartoto, A. (2023). New media and green behaviour campaign through corporate social responsibility collaboration. Jurnal Komunikasi: Malaysian Journal of Communication, 39(2), 325–337. https://doi.org/10.17576/JKMJC-2023-3902-18
Razak, R. (2022). Analisis implementasi tanggung jawab sosial perusahaan (CSR) dalam mewujudkan keberdayaan dan kesejahteraan masyarakat: Studi kasus PT. Vale Indonesia di Kabupaten Luwu Timur [Disertasi doktoral, Universitas Hasanuddin].
Roja, P., & Sherina, J. S. (2015). Role of corporate social responsibility in community. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2583171
Rudito, B., Famiola, M., & Anggahegari, P. (2023). Corporate social responsibility and social capital: Journey of community engagement toward community empowerment program in developing country. Sustainability, 15(1), 466. https://doi.org/10.3390/su15010466
Sahay, N. (2024). Strengthening livelihoods: Tata Group’s CSR initiatives for women in India. Library Progress International, 44(3), 3200–3205. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85205385974
Singh, K., & Misra, M. (2022). The evolving path of CSR: Toward business and society relationship. Journal of Economic and Administrative Sciences, 38(2), 304–332. https://doi.org/10.1108/jeas-04-2020-0052
Sirajuddin. (2022). Komunikasi tanggap darurat bencana alam dalam mengurangi risiko korban di Kota Kendari dan Kabupaten Konawe Utara, Provinsi Sulawesi Tenggara [Disertasi doktoral, Universitas Hasanuddin].
Son, J., Dittmore, S. W., & Choi, Y. (2023). Understanding the relationship between corporate social responsibility, team identification, and behavioral intention with the mediating effect of satisfaction in Korean professional baseball league. Sustainability, 15(10), 8381. https://doi.org/10.3390/su15108381
Thampi, K., Devassy, S. M., Prasanna, R. S., & Odathakkal, J. J. (2024). Evaluating community projects through participatory rural appraisal: Case study of a CSR initiative in India. Social Work Education. https://doi.org/10.1080/02615479.2024.2398664
Thanetsunthorn, N., & Wuthisatian, R. (2023). Do business-friendly regulations foster corporate social performance? Evidence from 20 emerging market countries. International Journal of Business and Globalisation, 34(2), 219–236. https://doi.org/10.1504/IJBG.2023.132801
Vu, M. C., Discua Cruz, A., & Burton, N. (2024). Contributing to the sustainable development goals as normative and instrumental acts: The role of Buddhist religious logics in family SMEs. International Small Business Journal, 42(2), 246–275. https://doi.org/10.1177/02662426231182425
Wang, F., Zhang, Q., Huang, P., Li, C., & Li, Y. (2024). CSR strategy composition and leaf traits for herbaceous plants in garden design. Ecological Indicators, 158, 111173. https://doi.org/10.1016/j.ecolind.2023.111173
Wenqi, D., Khurshid, A., Rauf, A., & Calin, A. C. (2022). Government subsidies’ influence on corporate social responsibility of private firms in a competitive environment. Journal of Innovation & Knowledge, 7(2), 100189. https://doi.org/10.1016/j.jik.2022.100189
Wirba, A. V. (2024). Corporate social responsibility (CSR): The role of government in promoting CSR. Journal of the Knowledge Economy, 15(2), 7428–7454. https://doi.org/10.1007/s13132-023-01185-0
Wood, D. J. (1991). Corporate social performance revisited. The Academy of Management Review, 16(4), 691–718. https://www.jstor.org/stable/258977
Yasir, Y., Nurjanah, N., & Samsir, S. (2023). Environmental communication of corporate social responsibility (CSR) in fire disaster mitigation on peatlands. Anuario Do Instituto de Geociencias, 46, e49559. https://doi.org/10.11137/1982-3908_2023_46_49559
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Daniel Jaya Jagad, Mahmud, S.Pd., M.Si , Ibnu Mundzir, S.I.Kom., M.I.Kom
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
