Pengelolaan Toko Insolikh Mart Desa Bulontio Timur Kecamatan Sumalata Kabupaten Gorontalo Utara
DOI:
https://doi.org/10.31004/joecy.v5i2.1477Keywords:
Store Management, Product Prices, Promotion, Stock, MarketingAbstract
This research aims to determine the management of the Insolikh Mart Shop which is located in East Bulontio Village, Sumalata District, North Gorontalo Regency. This research uses a qualitative descriptive approach with data collection techniques in the form of interviews, observation and documentation. The results of this research indicate that product instability and relatively high levels of some non-staple goods influence consumer buying interest. The promotion carried out is not optimal, especially in the use of social media which is limited to the Facebook platform. Apart from that, stocks of goods often experience shortages, especially for products with high demand such as snacks and cosmetics. These obstacles have an impact on reducing the number of consumers and potential losses for stores. This research suggests the need for a more competitive pricing strategy, increasing the intensity of digital promotions, and a more efficient stock management system to support the growth of retail businesses in rural areas.
References
Adam, M. S., Rachman, E., & Van Gobel, L. (2022). Management of Trustworthy Village Owned Enterprises (BUMDES) in Improving Business and Economy through Community Empowerment of Koluwok Village, East Sumalata District, North Gorontalo Regency. Management, 1(7).
Akibun, F., Gintulangi, S. O., & Arifin, R. (2024). PEMBINAAN USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI DESA TALANGO DALAM MENINGKATKAN KESEJAHTERAAN EKONOMI. Jurnal Pengabdian Awara (JPA), 1(1), 7–14.
Antu, Y., Thalib, T., Arsana, I. K. S., Endey, N., & Binolombangan, F. (2023). Sosialisasi Peningkatan Pendapatan Pelaku UMKM Kota Gorontalo. Jurnal Pengabdian Nasional (JPN) Indonesia, 4(1), 223–229.
Botutihe, N. A. D., Rachman, E., & Van Gobel, L. (2023). Pengelolaan Usaha Mikro Kecil Dan Menengah (UMKM) Dahlia Dalam Pemenuhahan Kebutuhan Pasar Di Kelurahan Padebuolo Kecamatan Kota Timur Kota Gorontalo. Innovative: Journal Of Social Science Research, 3(5), 2854–2863.
Caro, F., & de Tejada Cuenca, A. S. (2023). Believing in analytics: Managers’ adherence to price recommendations from a DSS. Manufacturing & Service Operations Management, 25(2), 524–542.
Denuwara, N., Maijala, J., & Hakovirta, M. (2021). The impact of unmanned stores’ business models on sustainability. SN Business & Economics, 1(10), 143.
Difa, M., Saputra, A., Putu, N., Puspita, G., Rentini, L. A., Made, N., & Krismayanti, A. (2018). PERAN PENGELOLAAN USAHA TOKO ELEKTRONIK DESA TAJUN BAGI MASYARAKAT SEKITAR. 8(2), 163–168.
Djama, A. S., Antu, Y., & Oktaviana, S. (2024). Pengelolaan Usaha Cv Auto Dc Service Di Kecamatan Telaga Biru Kabupaten Gorontalo. Innovative: Journal Of Social Science Research, 4(4), 16950–16956.
Gintulangi, S. O., Pettalongi, S. S., Harahap, J. B., & Safitri, R. (2024). Manajemen Sumber Daya Manusia. Media Penerbit Indonesia.
Grewal, D., Benoit, S., Noble, S. M., Guha, A., Ahlbom, C.-P., & Nordfält, J. (2023). Leveraging in-store technology and AI: Increasing customer and employee efficiency and enhancing their experiences. Journal of Retailing, 99(4), 487–504.
Gupta, V. K. (2025). Revenue Management in Omnichannel Retailing. IIT Kharagpur.
Jeno, G., Dengen, N., & Budiman, E. (2019). Aplikasi Manajemen Stok Barang Pada Usaha Kecil Menengah Kebab Inidia Berbasis Web. Prosiding Seminar Nasional Ilmu Komputer Dan Teknologi Informasi.
Li, Z., Li, S., & Mei, W. (2023). Buy online and pickup in-store: Co-opetition strategy of omnichannel supply chain players. Electronic Commerce Research, 1–49.
Metcalfe, R. D., Sollaci, A. B., & Syverson, C. (2023). Managers and productivity in retail. National Bureau of Economic Research.
Moha, D. S. & M. I. (2015). Ragam Penelitian Kualitatif. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Monoarfa, I., Rachman, E., & Mohi, M. E. H. (2023). Peran Pemerintah Desa Dalam Pemulihan Ekonomi Masyarakat Pelaku Umkm di Desa Omuto Kecamatan Biau Kabupaten Gorontalo Utara. Innovative: Journal Of Social Science Research, 3(4), 10403–10414.
Nusu, O. S., Arsana, I. K. S., & Gintulangi, S. O. (2023). Strategi peningkatan daya saing komoditi unggulan Gorontalo dalam mendukung kebutuhan pangan ibu kota Nusantara. Innovative: Journal Of Social Science Research, 3(5), 7171–7184.
Otoluwa, I., Gintulangi, S. O., & Akibun, F. (2025). Pemberdayaan Masyarakat Melalui Peningkatan Usaha Mikro Kecil Menengah (UMKM) Dalam Meningkatkan Ekonomi Masyarakat Di Desa Molangga Kecamatan Tolinggula Kabupaten Gorontalo Utara. JAMBURA: Jurnal Ilmiah Manajemen Dan Bisnis, 7(3), 1537–1543.
Pakaya, W. A., Rachman, E., & Antu, Y. (2023). MANAJEMEN KELOMPOK USAHA BERSAMA (KUBE) DALAM MENINGKATKAN PENDAPATAN MASYARAKAT DI DESA TOLANGO KECAMATAN ANGGREK KABUPATEN GORONTALO UTARA. Jurnal Administrasi Negara Dan Ilmu Pemerintahan, 2(2), 142–153.
Pettalongi, H. S. S., Gintulangi, S. O., Harahap, J. B., & Safitri, R. (2024). Buku referensi manajemen sumber daya manusia. PT. Media Penerbit Indonesia.
Pfister, P., & Lehmann, C. (2023). Measuring the success of digital transformation in German SMEs. Journal of Small Business Strategy, 33(1), 1–19.
Pokhrel, S. (2024). No TitleΕΛΕΝΗ. Αγαη, 15(1), 37–48.
Rachman, E., Antu, Y., & S, A. I. Z. (2024). Manajemen Perpustakaan Dalam Menumbuhkan Minat Baca Siswa Di Sekolah Menengah Pertama (SMP) Negri 6 Kota Gorontalo. 8(6), 104–111.
Riesenegger, L., & Hübner, A. (2022). Reducing food waste at retail stores—an explorative study. Sustainability, 14(5), 2494.
Rohimah, I., & Kustian, N. (2021). Sistem Informasi Pengelolaan Keluhan Pelanggan pada Toko Kain Flanel Jakarta Timur. Jurnal Riset Dan Aplikasi Mahasiswa Informatika (JRAMI), 2(03), 536–543. https://doi.org/10.30998/jrami.v2i03.1220
Sa’adah, L. (2020). Kualitas layanan, harga, citra merk serta pengaruhnya terhadap kepuasan konsumen. Lppm Universitas Kh. A. Wahab Hasbullah.
Siregar, D. I., Jumriatunnisah, N., Kunio, N. I. H., Sinaga, F. S., Septiani, N. P., & Hosiana, E. (2025). Implementation of R-Mart Online as a Marketing Strategy to Increase Business Revenue at R-Mart Minimarket Sungai Sahang. 8th FIRST 2024 International Conference on Global Innovations (FIRST-ESCSI 2024), 518–524.
Syahputra, R. (2019). Strategi pemasaran dalam Alquran tentang promosi penjualan. Ecobisma (Jurnal Ekonomi, Bisnis Dan Manajemen), 6(2), 83–88.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Sindiawati Humena, Ellys Rachman, Sabriana Oktaviana Gintulangi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
