INOVASI MAJELIS DAKWAH AL WASHLIYAH DALAM MENYAMPAIKAN AMAR MA’RUF NAHI MUNKAR BAGI MASYARAKAT DI ERA SOCIETY 5.0: STUDI KASUS SISWA MAS AL WASHLIYAH 12 PERBAUNGAN

Abstract

ABSTRACT

This study aims to analyze the forms of innovation carried out by the Al Washliyah Preaching Assembly (Majelis Dakwah Al Washliyah) in conveying the teachings of amar ma'ruf nahi munkar (enjoining good and forbidding wrong) in the Society 5.0 era, map its implementation among students at MAS Al Washliyah 12 Perbaungan, and identify the supporting and inhibiting factors of its execution. A qualitative approach with a case study design was employed. Data were gathered through non-participant observation, in-depth interviews, and documentation studies involving school administrators, Islamic Religious Education teachers, religious mentors, and students. Data trustworthiness was tested using source, technique, and time triangulation. The results indicate that the innovations of the Al Washliyah Preaching Assembly include the utilization of digital media (such as WhatsApp, YouTube, Instagram, Facebook, and AW Channel), the reinforcement of religious development programs (Maktab, Tahfidz, Ramadan Safari, MTQ), the organization of interactive study sessions, and the packaging of visual content. The implementation of these innovations at MAS Al Washliyah 12 Perbaungan is realized through the integration of technology-based learning media in classrooms, daily worship habits, rotating short lectures (kultum), and Islamic digital literacy. This structured approach has been proven to significantly enhance students' religious understanding while fostering religious character and discipline.. The primary supporting factors in implementing this innovation consist of institutional commitment from the madrasah, teachers' adaptive competence, active student participation, and the availability of supporting technological facilities. Conversely, the inhibiting factors include technological infrastructure limitations, variations in student characteristics and backgrounds, the onslaught of negative social media impacts, and program time constraints. Overall, this preaching innovation proves effective in integrating the firmness of Islamic teachings with the flexibility of digital media in the Society 5.0 era.