Strategi Pemberdayaan UMKM Dalam Meningkatkan Pendapatan (Studi Kasus UMKM Kerupuk Udang Kayu Api Keluharan Kampung Laut)

Abstract

The aim of this research is to examine in depth various empowerment strategies (MSMEs), especially in the Kayu Api shrimp cracker business which is located in the Kampung Laut sub-district. The approach used in this study is the qualitative method, which allows the researcher to develop a comprehensive understanding of the process of empowering MSMEs. Data collection techniques include in-depth interviews with business actors and relevant stakeholders, direct observation of production activities, as well as documentary studies of various relevant supporting data. Through data analysis carried out, it was found that empowerment strategies include training in skills and technology and management, strategic and strategic interventions in business management, as well as expanding marketing networks in a way signify will be able to increase the production capacity and income of MSME players. These strategies not only have an impact on improving aspects of the economy, but also encourage the growth of attitudes of self-confidence, creativity and innovation among business actors. The results of to all.