ANALISIS INTEGRASI GREEN ECONOMY DAN PRINSIP EKONOMI SYARIAH DALAM MEWUJUDKAN SUSTAINABLE ISLAMIC MICROENTERPRISE DI TANJUNG JABUNG TIMUR

Abstract

This study aims to examine the application of the green economy concept in micro-enterprises to support business sustainability, as well as the integration of the green economy concept and Sharia economic principles in realizing sustainable Islamic micro-enterprises. The study employs a descriptive qualitative approach using a case study design. Data sources comprise both primary and secondary data, collected through observation, interviews, and documentation. Data analysis utilizes the interactive analysis model developed by Miles and Huberman. The study concludes that the integration of the green economy and Sharia economic principles in micro-enterprise practices in East Tanjung Jabung Regency has essentially been implemented, although not yet fully systematically, and not all business owners formally understand the green economy concept. Factors supporting this integration include business owner awareness, religious values, the use of local raw materials, environmental concern, and community support. Conversely, inhibiting factors include limited capital, low understanding of the green economy, a lack of eco-friendly technology, the relatively high cost of implementing green practices, and suboptimal mentoring and institutional support.