ANALISIS KARAKTERISTIK ENTREPRENEURSHIP SYARIAH PADA USAHA REKLAME PERCETAKAN (STUDI PADA PUTRA SABAK PRINTING MUARA SABAK)

Abstract

This study aims to analyze the characteristics of Sharia entrepreneurship within the computer embroidery business, Sabak Printing. Sharia entrepreneurship is a concept that goes beyond a mere focus on economic profit; it is grounded in Islamic values ​​such as honesty (siddiq), trustworthiness (amanah), intelligence (fathanah), and effective communication (tabligh). Amidst increasingly fierce business competition, the application of Sharia principles serves as a crucial factor in maintaining the business's sustainability and ensuring it is blessed (*barakah*). This study employs a qualitative research method with a descriptive approach. Data were gathered through observation, interviews with the business owner, employees, customers, and a religious figure (ustadz), as well as through documentation related to the business activities of Jambi Jaya Bordir. Data analysis involved data reduction, data presentation, and conclusion drawing to obtain a comprehensive picture of how Sharia entrepreneurship characteristics are applied within the business. The research findings indicate that Jambi Jaya Bordir has incorporated several Sharia entrepreneurship characteristics into its business operations. These include honesty in providing information to customers, trustworthiness in fulfilling orders according to agreements, professionalism and innovation in the use of computer embroidery technology, and effective communication in customer service. Furthermore, the business upholds values ​​such as hard work and responsibility, while striving to maintain positive relationships with both customers and employees. Nevertheless, there remain areas for improvement, particularly regarding the strengthening of the understanding and implementation of Sharia values ​​across all aspects of business management.