Serial atau Film? Analisis Format Tayangan dan Engagement Penonton di Disney+

Authors

  • Maulana Rizki Adha Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Rita Br Purba Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Gizca Azalia Milano Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Nur Afrilizya Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Muhammad Vicky Alfansyah Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Rahma Aulia Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Asy'ari Abdullah Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Sultan Syarif Kasim Riau

DOI:

https://doi.org/10.31004/joecy.v5i2.1266

Keywords:

Format Tayangan, Serial, Engagement, Penonton, Platform Streaming

Abstract

Penelitian ini bertujuan untuk menganalisis perbandingan pengaruh format tayangan film dan serial terhadap tingkat engagementpenonton di platform Disney+. Di tengah dinamika perkembangan konsumsi media digital, pemahaman mendalam mengenai preferensi format menjadi krusial bagi optimasi strategi konten. Melalui pendekatan kuantitatif dengan metode Exploratory Data Analysis (EDA) pada dataset "Disney+ Movies and TV Shows," penelitian ini mengeksplorasi distribusi durasi, jenis tayangan, dan tren rilis konten. Hasil analisis menyoroti fokus strategis Disney+ pada format serial dalam upaya meningkatkan engagementpengguna. Dominasi tayangan serial, konsistensi genre ramah keluarga, serta pola penambahan konten selama pandemi COVID-19 menjadi indikator dari strategi kurasi konten yang terencana. Penelitian ini memberikan wawasan empiris mengenai relasi antara format tayangan dan perilaku penonton di platform streaming.  

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Published

24-06-2025

How to Cite

Adha, M. R., Purba, R. B., Milano, G. A., Afrilizya, N., Alfansyah, M. V., Aulia, R., & Abdullah, A. (2025). Serial atau Film? Analisis Format Tayangan dan Engagement Penonton di Disney+. Journal of Innovative and Creativity, 5(2), 8364–8389. https://doi.org/10.31004/joecy.v5i2.1266

Issue

Vol. 5 No. 2 (2025)

Section

Articles

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Copyright (c) 2025 Maulana Rizki Adha, Rita Juliani Purba, Gizca Azelia Milano, Nur Afrilizya, Muhammad Vicky Alfiansyah, Rahma Aulia, Assyari Abdullah

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