Firdiansyah, Martin Huda, Eni Murdiati, and Silvia Assoburu. “Efektivitas Penggunaan Plot Twist Pada Iklan IKEA ‘Lamp’ Terhadap Persepsi Dan Daya Ingat Audiens”. Journal of Innovative and Creativity 5, no. 2 (May 19, 2025): 2854–2864. Accessed October 16, 2026. https://joecy.org/index.php/joecy/article/view/497.