Sulkaisi, Neffi, Irfan Fiddle, Herisvan Hendra, and Nia Febriyani. “Short-Video Marketing Trends: The Influence of Content on The Decision To Purchase ERIGO Products on The TikTok Application: Indonesia”. Journal of Innovative and Creativity 5, no. 2 (June 27, 2025): 9044–9052. Accessed October 19, 2026. https://joecy.org/index.php/joecy/article/view/1128.