Ali, A., Ramadhania, F. . and Pebriana, R. . (2026) “Pengaruh Pesan Human Interest dalam Kampanye ‘Everyone Can Be Cool ’ Terhadap Citra Merek RUCAS di TikTok”, Journal of Innovative and Creativity, 6(1), pp. 1645–1656. doi: 10.31004/joecy.v6i1.6717.