Sulkaisi, N., Fiddle , I. ., Hendra, H. . and Febriyani, N. . (2025) “Short-Video Marketing Trends: The Influence of Content on The Decision To Purchase ERIGO Products on The TikTok Application: Indonesia”, Journal of Innovative and Creativity, 5(2), pp. 9044–9052. doi: 10.31004/joecy.v5i2.1128.