LATHIFAH, S.; NURMADJINA, N.; PRATONDO, K. R. . Pengaruh Kolaborasi K-Pop Idol Treasure dan Brand Image Uniqlo Terhadap Keputusan Pembelian Konsumen pada Produk Kaos Uniqlo Indonesia. Journal of Innovative and Creativity (Joecy), [S. l.], v. 6, n. 1, p. 18970–18975, 2026. DOI: 10.31004/joecy.v6i1.9283. Disponível em: https://joecy.org/index.php/joecy/article/view/9283. Acesso em: 10 oct. 2026.