DARMAWAN, D.; ABDILLAH, M. B. . PENGARUH STRATEGI DISKON TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA MARKETPLACE SHOPEE. Journal of Innovative and Creativity (Joecy), [S. l.], v. 6, n. 1, p. 18830–18839, 2026. DOI: 10.31004/joecy.v6i1.9281. Disponível em: https://joecy.org/index.php/joecy/article/view/9281. Acesso em: 10 oct. 2026.