HUTAPEA, M. N.; HARMEN, H. PENGARUH WORD OF MOUTH DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK LULUR PURBASARI PADA MAHASISWA JURUSAN MANAJEMEN UNIVERSITAS NEGERI MEDAN. Journal of Innovative and Creativity, [S. l.], v. 6, n. 1, p. 14123–14137, 2026. DOI: 10.31004/joecy.v6i1.8408. Disponível em: https://joecy.org/index.php/joecy/article/view/8408. Acesso em: 7 nov. 2026.