ARNIKA, A.; ASTARIE DEWI, Y. Analisis Strategi BMC Models Dalam Mempertahankan Loyalitas Pelanggan Pada Toko Emas (Studi Kasus Toko Mas Suryani Nasution Kecamatan Rao, Kabupaten Pasaman. Journal of Innovative and Creativity (Joecy), [S. l.], v. 6, n. 1, p. 10865–10873, 2026. DOI: 10.31004/joecy.v6i1.8396. Disponível em: https://joecy.org/index.php/joecy/article/view/8396. Acesso em: 11 oct. 2026.