DINIYAH, L. PERAN PERCEIVED VALUE DAN BRAND TRUST TERHADAP REPURCHASE INTENTION MELALUI BRAND PREFERENCE SEBAGAI VARIABEL INTERVENING PADA KONSUMEN MCDONALD’S DI KOTA SEMARANG. Journal of Innovative and Creativity (Joecy), [S. l.], v. 6, n. 1, p. 12871–12885, 2026. DOI: 10.31004/joecy.v6i1.7678. Disponível em: https://joecy.org/index.php/joecy/article/view/7678. Acesso em: 14 oct. 2026.