SINAGA, R.; SALQAURA, S. A. .; SABRINA, H. . Pengaruh Electronic Word Of Mouth, Brand Credibility, Dan Celebrity Endorsement Di Tiktok Terhadap Keputusan Pembelian Produk Glad2glow (Studi Kasus Generasi Z Pada Kecamatan Medan Sunggal). Journal of Innovative and Creativity (Joecy), [S. l.], v. 6, n. 1, p. 7128–7136, 2026. DOI: 10.31004/joecy.v6i1.7606. Disponível em: https://joecy.org/index.php/joecy/article/view/7606. Acesso em: 14 oct. 2026.