RAKEISHA, S. F. .; PURBA, T. . Pengaruh Citra Merek, E-WOM, Dan Brand Ambassador Terhadap Keputusan Pembelian Produk Vaseline Di Kota Batam. Journal of Innovative and Creativity (Joecy), [S. l.], v. 6, n. 1, p. 7333–7340, 2026. DOI: 10.31004/joecy.v6i1.7460. Disponível em: https://joecy.org/index.php/joecy/article/view/7460. Acesso em: 14 oct. 2026.