APRILLIANI, S. .; DARMAWAN, A. P. . Pengaruh Citra Merek Dan Promosi Terhadap Keputusan Pembelian Pada Mcdonald’s Cabang Edutown Bumi Serpong Damai. Journal of Innovative and Creativity, [S. l.], v. 6, n. 1, p. 5503–5510, 2026. DOI: 10.31004/joecy.v6i1.7255. Disponível em: https://joecy.org/index.php/joecy/article/view/7255. Acesso em: 6 nov. 2026.