LITA NINGRUM AFRIANI; ENDAH IKA HASTUTI; ANIS ANDINI SAPUTRI. Pengaruh Price Discount, Store Atmosphere dan Bonus Pack terhadap Impulsive Buying (Studi pada Pelanggan Eka Surya Plaza Purbalingga, Jawa Tengah). Journal of Innovative and Creativity, [S. l.], v. 6, n. 1, p. 4273–4280, 2026. DOI: 10.31004/joecy.v6i1.7154. Disponível em: https://joecy.org/index.php/joecy/article/view/7154. Acesso em: 15 oct. 2026.