KHOIRUNISAH, M.; UTOMO, S. S. ANALISIS EFEKTIVITAS PROGRAM PROMOSI JANGKA PENDEK PLN: STUDI KASUS PERSEPSI DAN KEPUTUSAN PELANGGAN TERHADAP PROGRAM DISKON POWER HERO DI PLN ULP NGANJUK. Journal of Innovative and Creativity, [S. l.], v. 6, n. 1, p. 11162–11168, 2026. DOI: 10.31004/joecy.v6i1.6358. Disponível em: https://joecy.org/index.php/joecy/article/view/6358. Acesso em: 16 oct. 2026.