FIRDIANSYAH, M. H.; MURDIATI , E.; ASSOBURU, S. Efektivitas Penggunaan Plot Twist Pada Iklan IKEA “Lamp” Terhadap Persepsi dan Daya Ingat Audiens. Journal of Innovative and Creativity, [S. l.], v. 5, n. 2, p. 2854–2864, 2025. DOI: 10.31004/joecy.v5i2.497. Disponível em: https://joecy.org/index.php/joecy/article/view/497. Acesso em: 16 oct. 2026.