AISYA, A. R.; HAPSARI, A. A. Pengaruh Live Streaming dan User Generated Content terhadap Purchase Intention dengan Discount sebagai Variabel Moderasi. Journal of Innovative and Creativity (Joecy), [S. l.], v. 5, n. 2, p. 2447–2460, 2025. DOI: 10.31004/joecy.v5i2.459. Disponível em: https://joecy.org/index.php/joecy/article/view/459. Acesso em: 10 oct. 2026.