RAUZANA, R.; NURHAYATI, A. Pengaruh Branding dan Citra Merek terhadap Keputusan Pembelian Mahasiswa Generasi Z Program Studi Manajemen Universitas Islam Kebangsaan Indonesia. Journal of Innovative and Creativity, [S. l.], v. 5, n. 2, p. 1049–1058, 2025. DOI: 10.31004/joecy.v5i2.313. Disponível em: https://joecy.org/index.php/joecy/article/view/313. Acesso em: 16 oct. 2026.