VELLICIA, V.; ISWADI, I. Produk Gagal yang Jadi Viral: Studi tentang Reverse Branding dalam Komunikasi Pemasaran. Journal of Innovative and Creativity, [S. l.], v. 5, n. 2, p. 21377–21385, 2025. DOI: 10.31004/joecy.v5i2.2785. Disponível em: https://joecy.org/index.php/joecy/article/view/2785. Acesso em: 16 oct. 2026.