PURBA, Y. S. . Analisis Strategi Pemasaran Produk UMKM di Kota Pematang Siantar dalam Meningkatkan Daya Saing di Era Digital. Journal of Innovative and Creativity, [S. l.], v. 5, n. 2, p. 14533–14539, 2025. DOI: 10.31004/joecy.v5i2.2401. Disponível em: https://joecy.org/index.php/joecy/article/view/2401. Acesso em: 16 oct. 2026.