AISYAH, H.; TASNIM, M.; NINGSIH, . S. R. . Creative Industry-Based MSME Competitive Advantage Strategy in Padang City through Market Orientation and Product Innovation . Journal of Innovative and Creativity, [S. l.], v. 5, n. 2, p. 12852–12866, 2025. DOI: 10.31004/joecy.v5i2.2015. Disponível em: https://joecy.org/index.php/joecy/article/view/2015. Acesso em: 16 oct. 2026.