WIDIYANTA, A. H.; OKTARIANI, G. .; MAMONTO, F. G. .; HEIKAL, J. . Business Development Strategy of Rumah Makan Minang Sepakat Cibinong Based On Segmenting, Targeting, and Positioning (STP) Using K-Means Clustering Method. Journal of Innovative and Creativity, [S. l.], v. 5, n. 2, p. 12228–12243, 2025. DOI: 10.31004/joecy.v5i2.1987. Disponível em: https://joecy.org/index.php/joecy/article/view/1987. Acesso em: 16 oct. 2026.