SABRIDAH, S.; ASAD, M. A. . Pengaruh Brand Equity terhadap Keputusan Pembelian Pelumas Otomotif Pertamina Merek Prima XP di Kota Makassar. Journal of Innovative and Creativity, [S. l.], v. 5, n. 2, p. 13197–13203, 2025. DOI: 10.31004/joecy.v5i2.1926. Disponível em: https://joecy.org/index.php/joecy/article/view/1926. Acesso em: 16 oct. 2026.