DEVIANA, B.; NIMAH, N. A. .; DAMAYANTI, I. .; VENNI R, P. .; AHSANI, R. F. . PENGARUH BRAND AWARENESS, ELECTRONIC WORD OF MOUTH (E-WOM), DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING (SURVEI PADA MAHASISWA FEB UNIVERSITAS SLAMET RIYADI SURAKARTA). Journal of Innovative and Creativity (Joecy), [S. l.], v. 6, n. 2, p. 50825–50841, 2026. DOI: 10.31004/joecy.v6i2.14541. Disponível em: https://joecy.org/index.php/joecy/article/view/14541. Acesso em: 13 oct. 2026.