MARBUN, C. O. G. .; PASARIBU, L. R. . PENGARUH STRATEGI PROMOSI DAN SOCIAL MEDIA ENGAGEMENT TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION MELALUI SHOPEE. Journal of Innovative and Creativity (Joecy), [S. l.], v. 6, n. 2, p. 49905–49911, 2026. DOI: 10.31004/joecy.v6i2.14482. Disponível em: https://joecy.org/index.php/joecy/article/view/14482. Acesso em: 13 oct. 2026.