Adi Prasetya, I. G. I., & Kumara , I. N. I. . (2026). The Role of TikTok Social Media in Shaping Consumptive Behavior among Generation Z in Denpasar City . Journal of Innovative and Creativity, 6(1), 5703–5706. https://doi.org/10.31004/joecy.v6i1.7288