Ali, A., Ramadhania, F. ., & Pebriana, R. . (2026). Pengaruh Pesan Human Interest dalam Kampanye ‘Everyone Can Be Cool ’ Terhadap Citra Merek RUCAS di TikTok. Journal of Innovative and Creativity, 6(1), 1645–1656. https://doi.org/10.31004/joecy.v6i1.6717