Deviana, B., Nimah, N. A. ., Damayanti, I. ., Venni R, P. ., & Ahsani, R. F. . (2026). PENGARUH BRAND AWARENESS, ELECTRONIC WORD OF MOUTH (E-WOM), DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING (SURVEI PADA MAHASISWA FEB UNIVERSITAS SLAMET RIYADI SURAKARTA). Journal of Innovative and Creativity (Joecy), 6(2), 50825–50841. https://doi.org/10.31004/joecy.v6i2.14541