[1]
Lova, A.N., Budaya, I. and Liantifa, M. 2026. The Green Marketing Mix as a Determinant of Green Purchase Decisions for Sustainability Based SME Products in Kerinci Regency. Journal of Innovative and Creativity. 6, 1 (Feb. 2026), 7618–7634. DOI:https://doi.org/10.31004/joecy.v6i1.8010.