Kustiawan, W. , Fitri, A. , Sherlliana, S., Akbar, R. , Mubina, F. , Azzahra, S.N. , Ginting, T.R. and Firdasari , S. 2026. Strategi Copywriting dalam Iklan Radio Lokal Medan: Studi Kualitatif pada Radio Swasta. Journal of Innovative and Creativity. 6, 1 (Jan. 2026), 3536–3541. DOI:https://doi.org/10.31004/joecy.v6i1.7335.