Agustiani, F.P., Nisak, S.K. , Saputra, A.E. , Pitri, A. and Dewi, H. 2025. Exploring Consumer Experiences in Toy Selection: A Study on Hot Wheels and Fire Truck. Journal of Innovative and Creativity. 5, 2 (Aug. 2025), 18773–18780. DOI:https://doi.org/10.31004/joecy.v5i2.3070.