Hasan, G., effendy, V. gracia . and Derricksen, D. 2026. TRANSFORMASI PENGELOLAAN PELANGGAN DI DAPOER ZOIS MELALUI CUSTOMER ACQUISITION, MAKING THE RIGHT OFFER, DAN OPERATIONAL CRM TOOLS . Journal of Innovative and Creativity (Joecy). 6, 2 (Sep. 2026), 50384–50398. DOI:https://doi.org/10.31004/joecy.v6i2.14455.